Mission

Our mission is to produce world-class, surf and ski fitness products and services that benefit the health and wellness of surfers and skiers worldwide. When we started out, we realized that the surf and ski industry had only limited training programs that were easily accessible. We saw an opportunity to make a positive impact in the extreme sports industry.

We coined the phrase better fitness equals better surfing, and truly believe it. Indeed, our training videos, products, and services help surfers and skiers achieve better fitness and a healthier lifestyle.

Another key aspect of our business is to minimize our impact on the environment in which we live and surf. As a green company, we manufacture our DVDs using recycled materials and eco-friendly printing methods. Our shipping products are recyclable. Our videos are also available as a digital download, which requires no plastic, paper, or transportation resources. To promote environmental awareness, our second DVD included a public service announcement from the Surfrider Foundation about keeping our oceans clean.

Our sweatshop-free clothing is made by American Apparel in Los Angeles, California. We pay a bit more for the sweatshop-free apparel, but it is the right thing to do.

We have been proud members of 1% For the Planet since our first day in business. Through 1% For the Planet, we donate 1% of our annual revenue to the Surfrider Foundation. We are proud to work alongside other 1% members such as Jack Johnson, Firewire Surfboards, Patagonia, Finisterre, and many others.

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