Privacy Policy

At Ski Stronger (“we,” “us,” or “our”), accessible at skistronger.com, we are firmly committed to protecting and respecting your privacy. This Privacy Policy outlines the manner in which we collect, use, disclose, and safeguard your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We adopt a privacy-first approach, ensuring transparency, accountability, and user empowerment at each stage of our data processing activities.

1. Commitment to Privacy and Data Protection

Your privacy is of paramount importance to us. We design our services and infrastructure with user data protection principles embedded from the outset. We collect and process only the data necessary to deliver our services while giving you full control over your personal information. This Policy outlines how and why we collect your data, how it is processed, and your rights in relation to your personal data.

2. Scope of this Policy and Data Controller Role

This Privacy Policy applies to all users of the website skistronger.com and associated services. Ski Stronger is the data controller for the purposes of this Policy, meaning we determine the purposes and means of processing your personal data. If you have any concerns regarding your personal data, please contact us at [email protected].

3. Categories of Data Processed

We may process the following categories of personal data, depending on your interaction with our website and services:

a) Usage Data
Includes information such as IP address, browser type and version, operating system, referring URLs, pages visited, date/time of access, and interaction data to improve website functionality and security.

b) Account Data
Includes full name, physical or billing address, email address, phone number, and account credentials when you register for an account or make a purchase.

c) Profile Data
Includes demographic information, communication preferences, purchasing behavior, product reviews, and personal settings related to your use of skistronger.com.

d) Communication Data
Includes all correspondence exchanged with us, such as support inquiries, customer service messages, and records of any interactions or feedback you submit.

e) Technical Data
Includes data from the device you use to access our website or services, such as device model, operating system, language settings, screen resolution, and browser configuration.

f) Transaction Data
Includes records of the products or services you purchase, payment method details, billing information, and delivery or fulfillment data.

g) Preference Data
Includes your marketing and communication preferences, such as email subscription status, personalized content selections, and interest indicators derived from your interactions.

4. Legal Bases for Processing

We process your personal data based on one or more of the following legal bases:

– Consent: When you explicitly consent to the processing of your personal data (e.g., marketing emails).
– Contractual Necessity: To fulfill a contract or provide services you have requested (e.g., processing your orders).
– Legitimate Interests: For purposes of improving our services, security, analytics, and internal administration, provided these do not override your rights.
– Legal Obligation: Where required by applicable law or court order.

5. Your Rights

Under the GDPR (if you are located in the EEA) and the CCPA (if you are a California resident), you have specific rights concerning your personal data. These include:

– Right of Access: Request a copy of the personal data we hold about you.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure (Right to be Forgotten): Request deletion of your data where there is no legitimate reason to retain it.
– Right to Restriction: Request that we limit the processing of your data under certain circumstances.
– Right to Data Portability: Request that we provide your data in a structured, machine-readable format for transfer to another provider.
– Right to Object (GDPR): Object to processing based on legitimate interests.
– Right to Opt-Out (CCPA): Opt out of sale or sharing of your personal data.
– Right to Non-Discrimination (CCPA): We will not discriminate against you for exercising your privacy rights.

You may exercise these rights by contacting us at [email protected].

6. Security Measures

To protect your personal data against unauthorized access, alteration, disclosure, or destruction, we implement robust technical and organizational security measures, which include:

– Encryption of data in transit and at rest
– Role-based access control and authentication protocols
– Data minimization and pseudonymization practices
– Regular backups and system monitoring
– Ongoing staff training on data protection and security

7. International Transfers

Where personal data is transferred outside of the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission. We take additional steps as needed to ensure regional compliance, including supplemental measures where applicable to protect your data in line with GDPR.

8. Data Retention

We retain personal data only for as long as is necessary to fulfill the purposes described above, unless a longer retention period is required or permitted by law. Specific retention periods include:

– Account Data – Retained as long as your account remains active
– Transaction Data – Retained for seven (7) years for tax and accounting compliance
– Communication Data – Retained for up to five (5) years for customer support and legal purposes
– Technical and Usage Data – Retained for up to two (2) years for analytics and system integrity
– Preference Data – Retained until preferences are updated or deleted

9. Cookie Policy

We use cookies and similar tracking technologies to enhance your browsing experience, customize content, and analyze website performance. The types of cookies used on skistronger.com include:

– Essential Cookies: Required for website functionality and access to secure areas
– Functional Cookies: Enable personalization and remember preferences
– Analytics Cookies: Collect aggregated data about website usage to improve service delivery
– Performance Cookies: Measure the performance of our content and layout

Cookies may be set by us (first-party cookies) or by approved third-party services.

10. Cookie Management and Lawful Compliance

You have the right to accept or reject non-essential cookies. Upon first visit to our site, a cookie banner will provide options to configure consent preferences according to your region. You may also change your preferences or withdraw consent at any time by accessing your browser settings or our cookie management tool embedded on skistronger.com.

We adhere to the obligations of the GDPR and CCPA for transparent cookie usage, opt-in consent where required, and clear notice and withdrawal mechanisms.

11. Special Protections for Children

Our website and services are not directed to children under the age of 13. We do not knowingly collect or process personal data of individuals under 13. If we discover that we have inadvertently collected such data, we will promptly delete it. If a parent or guardian believes a child has provided personal data to us, please contact us immediately at [email protected].

12. Policy Updates and User Notifications

We reserve the right to update or modify this Privacy Policy at any time, to reflect changes in our practices, legal obligations, or technological advancements. We encourage users to periodically review this page for the latest information on our privacy practices. Substantial changes will be communicated via email or prominent placement on skistronger.com.

13. Contact Information

If you have any questions or concerns regarding this Privacy Policy or the handling of your personal data, please contact our Privacy Team at:

Email: [email protected]

We are fully committed to maintaining compliance with applicable data protection laws and protecting your rights and freedoms as a user. Your trust and privacy are equally important to us. Please do not hesitate to reach out with any privacy-related concerns.